Reading PeopleVoice

Why Deeper Voices Sound Like Leaders

In studies, voters chose lower-pitched voices as stronger leaders

The words are identical. Only the pitch changes. Which version would you trust to lead, before you've seen the plan?

You'll find out

  • Hear one voice at two pitches
  • Notice the pull of a voice
  • Check the plan behind the voice

Why it matters

Notice when pitch pulls at your impression, then check the plan before lending your time or trust.

About 3 min6 interactive slides · 5 questionsLesson 36 · Zone 4

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